WWD had an article on Levi's Curve ID last August 9th. It reminded me of this body scanner at the mall that I worked retail at five years ago. It was Intellifit. I stood in the middle of a booth, held my arms out and these red lasers spun around me and did their thing. A few seconds later, out comes a print out and a card with a bar code suggesting my sizes for tops, different fit bottoms (pants and denim), dresses for a few specialty chain brands that participated or maybe sponsored Intellifit. I thought the technology was sooo cool in a nerdy kind of way. So off I went to the stores to check accuracy. Tops of course are always easier. Bottoms, specially denim are always, always a struggle. Intellifit though pretty much got it down. I kept my Intellifit card but my googling has proved futile. They must have changed company names.
Levi's has used a similar 3D scanning technology in their newly launched denim offering.
|Which curve am I?|
(photo credit: levi.com)
Here's their SVP of Merchandising & Design discussing the new system.
- the one that elongates
- the one that doesn't gape in the waist
- the one that enhances your butt
- the one that is the right length (for heels & flats)
- the one that doesn't cost an arm and both your legs