April 21, 2009

Loomstate for Target

Rogan Gregory first designed a Go International Line for Target last year. Just in time for Earth Day, Loomstate for Target launched last Sunday. Loomstate, founded by Scott Hahn and Rogan Gregory is one of the first designer brands that created awareness on the importance of going green by using certified organic cotton produced by sustainable methods. Read more about the brand here. What better way to raise not just eco-friendly awareness but also create brand exposure? Not everyone can afford to plop $84 on a t-shirt at Barneys. I love Target for bringing this to the masses at affordable prices that start at $14.99.

I tried a few things on and the material was soft and felt good on the skin. Benefits of organic cotton perhaps?

Check out Racked for all the looks. Purr-fect for lazy summer days. Hopefully, this won't be Loomstate's last collab with Target.

(photo credits: target.com )

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