April 01, 2009

The Brits Have Landed

According to WWD, the Topshop NY Flagship has 28,000 sq ft of selling floor with 2,000 SKUs!!!!!!!!

Here are the specifics:

In the New York flagship, each selling floor is 6,000 to 7,000 square feet, with Topman for men’s wear on the basement level. Topman includes a Lens boutique for contemporary wear and Topman’s runway looks showcased during London Fashion Week; a revolving shop to highlight trends like trenchcoats, blazers, and scarves; a denim area that features skinny jeans in a variety of washes and finishes; a “T room” for graphic and more basic T-shirts; an accessory area for geeky eyeglasses and Trilby hats; an area for Plimsol canvas pumps and other footwear, and a Smart shop for suits.

In Topshop, on the main floor, front and center is the big trend story, which is currently themed Glory Days, a post-War nod to florals, stripes and “Englishness,” as Homer noted. On the mezzanine is the DJ booth, and on two, right off the escalator, is a 500-square foot “Boutique” featuring runway looks and designer collaborations including Jonathan Saunders, Richard Nicoll and Preen. At the end of April, Topshop will introduce a line by Barbara Hulanicki of Biba fame. Nearby is the 700-square-foot Kate Moss shop with about 60 percent dresses including sequined, sexy styles and long chiffon tiered dresses with Liberty prints, as well as daywear pieces such as jersey tops and statement jackets.

The second floor also houses denim, featuring slim boyfriend “Harper” jeans and “Baxter” slim skinny fits. There’s a jersey display, and a holiday shop for swimwear, shorts, sunglasses and beach cover-ups.

The third level features the “Voodoo” shop with darker, cobalt and grayish items; lingerie, and the most dramatic element — the shoe shop, which has the advantages of three dumbwaiters pulling up styles from storage and being naturally backlit by the tall windows overlooking Broadway. The shoe area is filled with colorful platforms with metallic embellishments and plenty of height.

I wore Baxter petite jeans in college, I don't know if they'd still fit me now that I'm well into my 20s. I own one pair of animal print flats from Topshop that are uber comfy thanks to my sis in law's London trip pasalubong years ago. I have a couple of tops/dresses that survived machine washings all these years. I have seen the posters, the van that gave out freebies, we've been waiting for months!!!! The Big Apple can always, always use another flagship.

With the concentration of shoppable stores???? Soho = Black Hole. I have a feeling my K-buddies will go bananas. Students get 10% off! Every little discount counts!!

Now, if only I can devote the same enthusiasm on my advertising paper... AAaaaaah

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